“The goal is that my products work, of course, and make you look and feel your best but also that they make you feel like you’re indulging. My hope is that they maybe make people love themselves a little more.”

Weldon addresses the learning curve that comes with going the natural route. "We could put a synthetic filler in there and it wouldn’t do that, but we’re not going to do that. And if they’re unhappy, that’s OK—that isn’t our customer. ”

- Developing Natural Beauty Products is Anything but Easy' , VOGUE February, 2024

“Luxuriously rich and gorgeously scented


“hyper sensorielle


“Loaded with fragrant flower and fruit oils and feels particularly indulgent when applied after a long bath.”

“appreciating the good things in life as a way of taking care of yourself”

“They leave my skin glistening and they smell amazing” — “old world apothecary-like charm”

“The balance between its power and delicacy is something only a gifted master could create”

“Think of this all-natural brand as more of an old-world apothecary-style line, with the luxury lying squarely in its unadulterated hedonistic approach to self-care.”


"I celebrate the unique beauty each customer possesses, and the holistic experience of using the product."

"Minimalist beauty packaging"

“Starkly Chic”

"Botanical Body Cream which, quite literally, melts into skin like butter"

"Best Body Serum" - Nylon Beauty Awards 2017

"It makes me feel like the sexy, confident, natural inhabitant of the world. And it makes my hair look great."

"An exquisite whipped texture that is truly like nothing you’ve ever tried."



"I live on an island on the west coast of B.C. and can see the ocean from my living room,” she says. “I don’t want anything I create to mess with it."


"Great skin, and sweeter dreams"




"I’m inspired by ritualistic healing approaches of other cultures,” Weldon says. “When people come to our store on Bowen Island and ask us for something to address wrinkles or fix their appearance, we try to nudge them in a different direction—we’re about enjoying and treating yourself in a ritualistic way with the most precious botanicals."

“Jasmine for me is the epitome of sensuality and luxury in an ingredient,” says Sangre de Fruta’s Allison Audrey Weldon, the mind behind a whipped body butter that derives its seductive aroma from Indian jasmine graniflorum absolute. “With its aphrodisiac qualities, unique and irreplaceable scent and skin-healing capabilities, it is a dream ingredient.”